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Wondering which email automation tools are best for Virtual Assistants? In this post, I’m sharing the top email automation tools VAs should know—plus who they’re best for, what makes them stand out, and how you can use them to deliver serious results for your clients.
So, you know that email automation is a must-have skill for Virtual Assistants. You also know which workflows businesses actually need (if not, check out this post on essential email workflows).
Now, let’s talk about the email automation tools that make all of this happen.
Because here’s the deal: Setting up email automation isn’t hard… when you’re using the right platform. The tricky part? There are a million options out there, and not all of them are beginner-friendly (or worth your time).
I’ve tested a ton of platforms over the years, and today, I’m breaking down the best email automation tools for Virtual Assistants—so you can confidently choose the right one and start offering this as a service.
✅ Best for: Coaches, creatives, and small business owners who want stunning emails without the tech headache.
✅ Why It’s Great: Super easy to use, affordable, and the emails look gorgeous.
✅ How You’d Use It as a VA: Set up welcome sequences, nurture sequences, and sales funnels for solopreneurs who want automated, on-brand communication.
💡 Pro Tip: Flodesk doesn’t have super advanced automation, but for simple, high-converting sequences, it’s a dream.
✅ Best for: Bloggers, course creators, and digital product sellers.
✅ Why It’s Great: Powerful automation features, great for tagging and segmenting subscribers.
✅ How You’d Use It as a VA: Help creators set up automated funnels that nurture their audience and promote their offers.
💡 Pro Tip: If your client sells digital products or courses, Kit makes it easy to track who engages with what content and send hyper-targeted emails.
✅ Best for: Freelancers, consultants, and service providers who need both email automation and client management.
✅ Why It’s Great: Combines email automation with contracts, invoices, and scheduling in one place.
✅ How You’d Use It as a VA: Set up automated client onboarding, contract signing reminders, and follow-up emails.
💡 Pro Tip: If your clients are service-based business owners (like designers, coaches, or photographers), HoneyBook keeps their entire workflow organized.
✅ Best for: E-commerce stores and businesses that need serious automation.
✅ Why It’s Great: Extremely advanced automation and CRM capabilities.
✅ How You’d Use It as a VA: Set up detailed email sequences, automate lead scoring, and help businesses track customer behavior.
💡 Pro Tip: Most small businesses don’t need something this robust, but if you work with a bigger brand, ActiveCampaign is next-level.
If you’re new to email automation and want to offer this as a service, start with Flodesk or Kit. They’re simple, powerful, and widely used by coaches, course creators, and online business owners (aka, great potential clients for you!).
Want to support service-based businesses (like designers, wedding planners, or photographers)? Then HoneyBook is your best bet.
Once you feel comfortable, you can branch out into more advanced tools like ActiveCampaign—where businesses will pay a premium for your expertise.
Now that you know which tools to use, let’s talk about how to turn this into a paid service. In my next post, I’ll break down exactly how to package and price email automation as a Virtual Assistant—so you can start charging premium rates for it.
NEXT POST COMING SOON…
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